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Your QR now adapts, doesn't break, and keeps you posted: smart routing, 404 safeguard, and webhooks

· 3 min read

A printed QR code is, by definition, static: ink on paper. All the intelligence has to live in the link inside it. This week that link learned three new tricks.

Smart routing: one printed QR, a thousand behaviors (Pro)

Every link now accepts rules evaluated at scan time — the first match decides the destination:

  • Time window (with timezone, overnight windows included): the table QR shows the breakfast menu from 8 to 12 and the regular one the rest of the day.
  • Operating system: iPhone to the App Store, Android to Google Play, desktop to your landing page.
  • Browser language: the same packaging QR opens the manual in Spanish, English, or German.
  • Country: the international campaign sends each scan to its local store.
  • Weighted A/B test: split traffic 70/30 between two landings — the variant is sticky per visitor (no cookies) and each can carry its own utm_content for measurement.
  • Scan cap: "the first 100 scans see the promo; after that, promo's over."

Plus: scheduled expiry with a fallback page and automatic UTMs on every redirect for your GA4. All editable after printing, of course — that's what dynamic means.

And if you have the MCP connected, configure all of it in one sentence: "create a QR that shows the breakfast menu from 8 to 12, Madrid time." Claude sets up the rule for you.

404 safeguard: your site goes down, your QR doesn't (Business)

The scenario nobody plans for: 200 QRs printed on tables, and the menu site goes down on a Friday at 9pm. With the safeguard on:

  1. We check your destination URL periodically.
  2. If it stops responding (two consecutive checks — no false alarms), traffic automatically switches to your backup URL.
  3. We email you the moment it happens, and again when it recovers and traffic returns to the main destination on its own.

Nobody scans into a broken page. It's the natural extension of our anti-hostage guarantee: your printed QR never stops working — not because of our invoice, and not because of your server.

Webhooks: every scan, wherever you work (Business)

Configure a URL under Settings → API and every recorded scan POSTs in real time with country, city, device, and time — signed with HMAC-SHA256 so you can verify it's ours. Wire it to Zapier, Make, or n8n ("new scan → sheet row → Slack ping") or to your own backend. There's a send-test button to verify your receiver without scanning anything, and the docs include the payload and the verification snippet.

Fine-print honesty, as always: no retries in this first version — if your receiver is down, those events are lost (the data stays in your Analytics, which is the source of truth).

Where everything lands

| | Free | Pro ($9/mo) | Business ($29/mo) | |---|---|---|---| | Smart routing + expiry + UTMs | — | ✓ | ✓ | | 404 safeguard with failover | — | — | ✓ | | Signed webhooks | — | — | ✓ |

Scans stay unlimited on every plan and the free plan still never expires — house rules don't change.

Try it with your account — rules are added from the link editor, and the safeguard and webhooks from Business. Your restaurant menu QR just got a lot smarter.